Beauty Care Choices is a family-owned business founded in 2004 by Jennifer Coy, specializing in beauty products. They offer a wide range of hair, skincare, makeup, and wellness products, emphasizing education about product knowledge, effectiveness, safety, and trends, which they share on their website, social media, and blog, according to Beauty Care Choices. The company is led by David Coy, who has a background in e-commerce and website security, according to Beauty Care Choices.